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Why Holiday Scents Smell So Good

November 02, 2017

We all know that pleasant scents can be mood-enhancing, but scents associated with childhood, home, and family celebrations tug at the heartstrings even more intensely.

How to Start a Scent Journal

October 18, 2017

Every day, we encounter thousands of distinct scents, but it’s hard to appreciate this diversity unless you focus on them and take note.

Understanding Fragrance: Top, Middle and Bottom Notes

October 18, 2017

Both high-quality perfumes and Aera’s carefully designed signature fragrances are built by layering top, middle, and bottom notes, each corresponding to a different part of the scent experience but dispersing spontaneously.

Smelling "Scentspiration" from Sommeliers

August 16, 2017

You can awaken and sharpen your sense of taste and smell with practice. Here are some strategies to get you started.

Clearing the Air: Synthetic vs. Natural Fragrance Ingredients

July 25, 2017

It’s no surprise natural ingredients are top of mind with consumers for fragrance products. However, did you know that synthetic ingredients can be better for you – and the environment?