New Car for Go

Make every day as thrilling as buckling into a brand-new car. Crisp leather and a hint of luxurious oud capture the essence of the iconic new car smell which signals the beauty of a pristine interior. It's a renewed thrill every time you get behind the wheel.

Designed by: James Breznitsky, Perfumer


Leather & Oud

Scent Type
Woody - Leather
Energized, Escape
Strength Level


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I wanted to capture that moment when you get a new car and it has that fresh, leathery, clean smell to it. It's a smell of excitement and accomplishment. In this case, I have fresh notes on top to keep it feeling clean. You need a floral component to keep it from getting too dark and of course, a woody, leather and suede feel in the back for that authentic new car scent.

- James Breznitsky, Perfumer

We ❤️ Transparency

Our perfumers use only safe and ethically responsible ingredients of the highest quality to craft our home fragrances. To this end they use a combination of man-made molecules and botanicals, also known as essential oils. All our fragrances are cruelty-free, vegan and sustainably sourced.

New Car Ingredients